Area Guide:

Mayfair's dense mixture of high style and fashion. Art and commerce gently collide in Bond Street which bisects the area from north to south and is lined with a mixture of international fashion labels and classic old shops and galleries. More than any other location, Mayfair is true blue upmarket London, a genuine oasis of gentility between Piccadilly and Oxford Street.

Many of the shops, auction houses and galleries - and therefore also the restaurant and bars - cater to a small group of the wealthy and well heeled, but there are pockets of affordability for all. If a one-off extravagance is planned, this is the place to indulge.